Googling the words "media bloggers" brings up results mainly from the U.S and they mainly concern marketing on social media. I was amazed as to how accessible information rich and professional they are.
Take Peg Fitzpatrick for one of the best examples. Her website not only looks good, but also covers a whole array of issues relating to content creation and brand identity on social media. Rebekah Radice is an equally good contributor giving loads of handy advice on social strategies.
There are also blogs more specialized in niche topics such as visual content, like the Australian Socially Sorted, or improving your ranking in Google search results from Buffer Social.
Strangely enough I wasn't able to find any European counterparts (well, in English anyway), at least not with the time I had to use for the search. The Media Blog from UK deals with mainly the politically motivated shenanigans of the British media landscape.
The lessons learnt for the Media Hawk:
1. Get strategic - plan more, be more topic specific
2. Invest to visual - create more visual elements
3. Cross Platforms - utilize other platforms
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